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Learn to build and scale online stores with Talentrix’s beginner-friendly e-commerce course in Pakistan. Master Shopify, social media ads, SEO, WhatsApp marketing, and email campaigns in 2 months.

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Price

PKR 13,999

Level

Beginner

Start Date

6 October 2025

Duration

2 Months (8 Weeks)

Certificate

Digital & Printed Certificate Provided

Description

E-Commerce Mastery is a beginner-friendly program that teaches you how to set up, run, and grow an online store. Over 8 weeks, you’ll learn Shopify/WooCommerce setup, product research, branding, social media ads, WhatsApp marketing, email campaigns, SEO, and analytics. The course is tailored for Pakistan but follows global e-commerce strategies, so you can sell locally and internationally. By the end, you’ll launch a fully functional store, build a complete marketing plan, and gain the skills to start freelancing or working in e-commerce roles.

What You’ll Gain from This Course

E-Commerce Mastery is designed to give you the practical skills and confidence to build, market, and scale an online store in Pakistan and beyond.

By the end of this course, you will be able to:

Set up and customize an e-commerce store using Shopify or WooCommerce.
Research and select profitable products for local and global markets.
Build a strong brand identity (logo, visuals, and positioning).
Run social media campaigns across Facebook, Instagram, TikTok, and Pinterest.

Apply SEO basics to improve store visibility.

Tentative Class Days
Monday 6:00 pm – 8:00 pm

Tuesday 6:00 pm – 8:00 pm

Course Content

Week 1 – Getting Started

Introduction to E-Commerce & Business Models (Pakistan & global)
Product research & selection (Google Trends, Daraz tools, TikTok trends, competitor analysis)

Week 2 – Store Setup & Design

Choosing platforms (Shopify, WooCommerce)
Store design: themes, layouts, product listings, SEO tags, shipping & inventory

Week 3 – Branding & Visual Identity

- Brand name, logo, colors, tone of voice, positioning
- Canva templates for product banners, social posts, ad creatives, and packaging

Content calendars for Facebook, Instagram, TikTok, Pinterest
Facebook & Instagram ads setup (Business Manager, targeting, budgets, first campaign)

Week 5 – Paid Ads (Advanced) & WhatsApp Business

- Lookalike audiences, retargeting, A/B testing, performance analysis
- WhatsApp catalog, API, auto-replies, integration with ads

Week 6 – Email & Retention

Mailchimp & Klaviyo basics, automated campaigns (welcome & abandoned cart)
Customer retention: upselling, loyalty programs, personalized offers

Week 7 – SEO & Influencer Marketing

Keyword research & on-page SEO for e-commerce
Content marketing, influencer outreach, UGC strategies

Week 8 – Analytics, Pricing & Final Project

Google Analytics, Facebook Pixel, conversion tracking
Budgeting & pricing strategies, launch plan presentation, career guidance

Frequently Asked Questions

Who can join this course?

This course is open to students, freelancers, small business owners, and anyone interested in starting or managing an online store. No prior experience is required.

What career opportunities will I have after completing this course?

Graduates can work as E-Commerce Strategists, Digital Marketing Executives, Social Media Specialists, Email Marketing Managers, or start their own online businesses.

Do I need to know coding or advanced IT skills?

No. The course is beginner-friendly and focuses on practical tools like Shopify, Canva, Meta Ads, WhatsApp Business, and Google Analytics that don’t require coding knowledge.

Course Details:

Last Date to Register:

2 October 2025

Lessons:

16 Lessons

Mode:

Online

Tools Covered:

Shopify, WooCommerce, Meta Ads, Google Trends, Canva,, Google Analytics,

Schedule

Mon, Tue 6pm - 8pm